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Simple, raw and direct style.

séries.1 – black and white colour/color t-shirts, tees, tops, sweatshirts, sweats, sweater, jumpers. 

The new classic style urban streetwear.

AF and SW. Designs for all year summer, autumn, winter and spring.

An original label founded with passion by two designers, Midu and Hoch, who are based in Hong Kong. An independent label aiming to grow a collection of classic streetable designs.Our designed products are hand printed by experienced individuals in France. Collections feature products which are contemporary in style and high in quality. All finished products are made and sealed with a human touch.

Midu Hoch is designed for those free-minded people who appreciate experimental and spontaneous ideas. We purposely merge different ideas to create unique products.


Focused on carving our own path, we define what we create. We create with the freedom to move in any direction as we please.

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